A Short History of Marketing

Building A Personal Brand Within Social Media Landscape

Check out Gary Vaynerchuk from Wine TV talk about building a personal brand using social media!

 

 

What are your thoughts?

 

–Ryan Drumwright

@Ryan_Drumwright

GIVE ME SOME SUGAR: Crest’s Kiss Me in 3D

The 3D craze continues… Crest’s agency Digitas teamed up with Luxurious Animals to give consumers a, “customizable kissing experience.” At Kiss Me in 3D, users can either smooch the macho Fernando or sensual Olivia. According to Heath Rudduck, executive creative director at Digitas, “The whole concept of Whitestrips is to give people the confidence to smile. We’re looking to find a way to best demo the product attributes. It’s something you need to demo before you understand the benefit.”

 

What are you waiting for? Get busy! Go to http://www.kissmein3d.com/

 

Ryan Drumwright

@Ryan_Drumwright

Kellogg Drops Phelps from Team/ Six out of Ten TV Spots in Philippines Have Celebrity Endorsers

Phelps Loses Contract Due to Bong Bust

After a recent photo of Michael Phelps and a bong emerged from the Internet Kellogg decided to terminate Phelps’ contract. Kellogg spokeswoman said, “Michael’s most recent behavior is not consistent with the image of Kellogg. His contract expires at the end of February and we have made a decision not to extend his contract.”

In other celebrity endorser news…. Ad Age reported today, 6 out of 10 TV spots in the Philippines have celebrity endorsers. (http://adage.com/globalnews/post?article_id=134299) Ninety-nine percent of those celebrities are movie stars. The following is a Nestle Nesvita spot featuring Marian Rivera.

The Superbowl: Strategy

This year brought us some great ads.

What were your favorites? What did you like? What did you not like?

What was the strategy?

Let’s start a conversation. Share what ads you liked. Enjoy!

–Ryan Drumwright

@Ryan_Drumwright

Leo Burnett Group Marketing / Advertising Predictions 2009

 

Do you have any predictions not mentioned?

 

 

Special thanks to Ben Hourahine (@benhourahine) for this video!  Check out his blog:  http://ispycool.typepad.com/benhourahine/

–Ryan Drumwright @Ryan_Drumwright

Is Perfection a Barrier to Interaction?

In this video, Clay Shirky says consumers are less likely to interact with a “perfect” ad.

What do you think? Is perfection a barrier?

Share your thoughts. Comment. Interact.

-Ryan Drumwright  @Ryan_Drumwright

 

AgencyRx’s The People for the Ethical Treatment of Ideas (PETI): Satire Site

AgencyRx created The People for the Ethical Treatment of Ideas (PETI). The site says, “PETI’s been fighting this type of conceptual cruelty since 2005. And we won’t give up until we’ve stopped the ideacide. Our current fight is against the pharmaceutical ad firm AgencyRx. Help us end their crimes against conceptuality!”

Check out the site and share your thoughts? What do you think about the strategy? What is the strategy? Will it work?

http://www.stopagencyrxnow.com/

 

 

–Ryan Drumwright  

@Ryan_Drumwright