When you enter www.skittles.com you are prompted to enter your date of birth. No, you are not going to see a window full of scantily clad women after submitting your age. Instead, you will see a Twitter Search background broadcasting any tweet with the word “Skittles” in it. The page is constantly updating.
The social media transformation does not stop here. The site also links to other SoMe destinations such as Wikipedia, YouTube, Flickr, and Facebook. The navigation is smooth and natural. Like you have been there before… because you have.
My initial thought was, “WOW. There is actually a brand talking in my language, hanging out where I hang out and interacting with folks like me.” It will be interesting to see how this pans out for the Skittles brand. People are definitely talking. Since I started writing this post, 2816 Skittles tweets were tweeted.
This definitely proves Web 2.0 is here and here to stay. Do you think this will prompt other brands to fully embrace social media to this extreme?
What about control of your brand and brand image? Is Skittles giving up some of it’s control? Is this smart?
Let me know what you think. Let’s start a conversation!
1 response so far ↓
Rebecca // March 2, 2009 at 8:53 pm |
I liked the idea and did a positive tweet on it. I think Skittles is really smart and courageous to promote a platform that showcases both positive and negative opinions on their product.